ComScore’s Mobile Year in Review report shows the U.S. trails Italy, Spain and the United Kingdom by measure of smartphone adoption rate. In Spain, for example, 38 percent of people have smartphones compared with 27 percent in the U.S. Still, smartphones have exploded in popularity over the past year. The smartphone penetration rate in the U.S. rose a full 10 percentage points in the year.
Cisco recently estimated the amount of mobile data traffic for the year exceeded the entire Internet’s in 2000. That should only accelerate in 2011, as more consumers trade in so-called feature phones for iPhones and advanced phones running Google’s Android operating system. By some estimates, the number of smartphone users will surpass feature phone users this year.
More in Media
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
The latest installment of ad tech M&A activity is leaving some industry folks surprised.
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
Publishers check in on their programmatic businesses.