Mobile phone use continues to change dramatically with the proliferation of smartphones. Everyone’s favorite pastime, social networking, is a huge beneficiary. TNS has the results of a consumer survey showing just how much mobile social networking has grown. According to the report, 19 percent of users now use their phones to access social networks, putting it nearly on par with downloading apps and playing games.
That’s a big shift in just a year, as TNS tracked 12 percent of users turning to their phones for social networking a year ago. Other big gainers TNS found: video, blogging, apps and banking. These all trail the more widespread phone activities that are stagnating, such as ringtone and graphics downloads. See the full study here.
Trending in
Most Read
More in Media
Brands turn to creators to build World Cup buzz amid a logistics nightmare
June 10, 2026
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
June 9, 2026
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
June 8, 2026
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.