7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Mobile phone use continues to change dramatically with the proliferation of smartphones. Everyone’s favorite pastime, social networking, is a huge beneficiary. TNS has the results of a consumer survey showing just how much mobile social networking has grown. According to the report, 19 percent of users now use their phones to access social networks, putting it nearly on par with downloading apps and playing games.
That’s a big shift in just a year, as TNS tracked 12 percent of users turning to their phones for social networking a year ago. Other big gainers TNS found: video, blogging, apps and banking. These all trail the more widespread phone activities that are stagnating, such as ringtone and graphics downloads. See the full study here.
Trending in
Most Read
More in Media
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
October 15, 2026
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
October 15, 2026
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
CNN takes All Access abroad to turn global reach into paying subscribers
October 13, 2026
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.