Seven passes left to attend the Digiday Publishing Summit
It turns out Google’s recent algorithm change has helped many publishers. Outbrain, the content recommendation service with nearly 100 publishers like USA Today and Boston.com, said its data shows national publishers received a 53 percent increase in traffic and local sites got an additional 41 percent. The information is another piece to the puzzle of what Google’s “Farmer” algorithm change means to publishers. At the time it undertook the shift, Google said it was singling out “content farms.” Many publishers quickly applauded the move.
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Fortnite advertising friction: creators say brands are wasting money on custom maps
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Overheard during the Digiday publisher town hall
Revenue optimization, dealing with DSPs and SSPs and AI were top of mind for publishers during Digiday’s virtual town hall event.