It turns out Google’s recent algorithm change has helped many publishers. Outbrain, the content recommendation service with nearly 100 publishers like USA Today and Boston.com, said its data shows national publishers received a 53 percent increase in traffic and local sites got an additional 41 percent. The information is another piece to the puzzle of what Google’s “Farmer” algorithm change means to publishers. At the time it undertook the shift, Google said it was singling out “content farms.” Many publishers quickly applauded the move.
More in Media
In Graphic Detail: How podcasts are earning their spot in the premium ad tier
Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than other media.
IAB Tech Lab unveils plans to bolster publisher monetization in the AI era
LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging programmatic challenges.
Roblox faces growing pains as marketers start to demand more ad transparency
Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox’s lack of third-party measurement tools.