It turns out Google’s recent algorithm change has helped many publishers. Outbrain, the content recommendation service with nearly 100 publishers like USA Today and Boston.com, said its data shows national publishers received a 53 percent increase in traffic and local sites got an additional 41 percent. The information is another piece to the puzzle of what Google’s “Farmer” algorithm change means to publishers. At the time it undertook the shift, Google said it was singling out “content farms.” Many publishers quickly applauded the move.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
SponsoredHow FIFA World Cup fans engage is changing and brands are paying attention
Emily Barfuss, Chief Marketing Officer, Tremor International At the root of every sport are two key characters: the athlete and the fan. The athletes may be the stars of the show, but without fans — without their energy, fervor, tangible support and wallets — sports matches and championships would all be very different games. From […]
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.