for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
According to CEO Zephrin Lasker, AppLeads sometimes command $100 CPMs. “Mobile app developers are now providing real entertainment and utility to their audience and should be paid for what they do,” Lasker said. “We are happy to help them make real money in a way that is still respectful of the user experience, and help keep apps free.”
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