Start-Up Spotlight: Crowdbooster

What It Does: Crowdbooster aggregates Twitter analytics and provides audience insights to users.

How It Works: Crowdbooster aggregates data from the Twitterverse, as well as from an individual or brand’s account history and creates a real-time based series of suggestions for every aspect of Twitter publishing, from suggestions on who to follow to which topics to tweet to the best times to tweet to certain types of followers. “We started out wanting to create a social media optimization company because we noticed that virtually everyone- from individual celebrities to brands- where trying to use Facebook and Twitter for marketing and branding, but they had no true feedback,” said Ricky Yean, co-founder and CEO. “we wanted to create a tool which provided valuable insights which helps our clients see their data and also get our analysis of what they are doing right and wrong.”
Assessment: Crowdbooster’s interface is user-friendly and offers relevant, actionable insights into Twitter activity that can be a valuable tool for marketers needing a handy plug-in to build strategy. Crowdbooster won’t create that strategy for you, but it’s a good shortcut to effectively managing the tweets that matter. Crowdbooster is one of many start-ups like Klout, which give analytics tools to consumers using Twitter. There is a paid membership which allows for more customization in the analytic reports received. Crowdbooster plans to offer a version for Facebook in the coming months.
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