Snapchat’s new Memories section lets people save and share snaps
Snapchat is an app built on sending fleeting photos, but now its latest tool is letting people hang on to them longer.
The messaging app is rolling out “Memories,” a tool that lets users save snaps and their stories on Snapchat’s server instead of their camera roll. The saved snaps can be edited with stickers and filters and be shared again through their Story or in private messages.
“It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story,” Snapchat explained in a blog post, perhaps implying that it’s one-upping the #TBT game over Instagram.
Snapchat is also adding a “My Eyes Only,” a password protected folder on the app to keep prying eyes away from embarrassing or, presumably, erotic snaps.
People love saving their snaps and sharing them on Twitter and Facebook, so the move is meant to make doing that easier while keeping them within the app even longer. Memories and the other tools will become available to all users within the month.
Alfresco dining inspiration and virtual cooking classes: Travel publishers look to the other side
Publishers at the end of the chain are forced to calculate a number of survival strategies, editorially and commercially.
Member ExclusiveFacebook Shops present both opportunity and questions to DTC brands
Over the past year, Facebook hasn't been shy about its e-commerce ambitions. So, it didn't come entirely as a surprise on Tuesday when Facebook announced that it would be launching customizable online storefronts called Facebook Shops, as part of its quest to get customers to think of Facebook and Instagram as their go-to places to discover new products.
Member ExclusiveThe needed maturation of the media business
This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share.
SponsoredInterview: A media company weighs in on the power of automated publishing tools and cooperative thinking
In a new interview, an owner of seven media brands weighs in on the best strategies and toughest challenges around integrating automation and technology into publishers' workflows.
Dmexco is happening in September, returning to more local roots
More than 2,000 exhibitions have now been postponed or canceled as a result of the virus outbreak. Germany is worse hit becasue attendees are more international.
As the lockdown eases, KFC steps up advertising and shifts messaging
KFC is shifting its messaging to focus on how diners can get its food delivered to their doorstep as it slowly grows its ad spending during the recession.