Snapchat is an app built on sending fleeting photos, but now its latest tool is letting people hang on to them longer.
The messaging app is rolling out “Memories,” a tool that lets users save snaps and their stories on Snapchat’s server instead of their camera roll. The saved snaps can be edited with stickers and filters and be shared again through their Story or in private messages.
“It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story,” Snapchat explained in a blog post, perhaps implying that it’s one-upping the #TBT game over Instagram.
Snapchat is also adding a “My Eyes Only,” a password protected folder on the app to keep prying eyes away from embarrassing or, presumably, erotic snaps.
People love saving their snaps and sharing them on Twitter and Facebook, so the move is meant to make doing that easier while keeping them within the app even longer. Memories and the other tools will become available to all users within the month.
‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.
‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity.
Member ExclusiveMedia Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.