Silicon Valley Blues: This should be the best of times in Silicon Valley. There’s a gusher of venture capital, IPOs are back again, Facebook versus Google versus Apple makes for great competition, and valuations are sky high. And yet there is unrest because some fear that, for all these achievements, Silicon Valley has become a hollow place. The problem, I think, is money. There’s so much of it right now that Silicon Valley has inevitably attracted a fair amount of grifters, recent business school grads looking to flip a lame startup, too many people starting companies that aren’t really companies, too many business model ripoffs, and too many overfunded and overhyped efforts like Color. The debates over The Bubble are more debates over the state of Silicon Valley, the world’s innovation hub. While Google and Facebook vie to be the place where people waste more time, world economies continue to shrink, the environment continues to worsen, etc. There is a valid question whether Silicon Valley has its priorities straight with its Groupon clones, social media dashboards and the like, as noted well by Hermione Way.
Stat of the Day: New York Times content is tweeted or shared every four seconds of the day.
Google+ Publishing Platform: It often seems like 80 percent of the posts on Google+ are about Google+. But there’s clearly a ton of interest in what the social platform becomes. Some have gone so far as to close up shop on Facebook or their blogs and double down on Google+, where conversation is easier. That’s seems more than a bit extreme. It’s reminiscent of when Silicon Valley cheerleader Robert Scoble declared Friendfeed the future. That didn’t work out so hot. But Google+ is attractive for its easy integration with other Google content publishing and sharing services. Schafer believes its future likes in content. No doubt, but you could argue that Facebook’s future lies there just as much. People will gravitate to whatever platform has the best tools but also, most importantly, where their friends are to access that content.
Spotify Finally Arrives: The Yeti of music services, Spotify, is apparently finally, really truly coming to America. This has been the greatest tease for some time. Spotify’s proponents rave about it, so it will be interesting to see if it can put a dent into Apple’s stranglehold. Check it out.
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.