We recently wrote the optimist’s take on the state of publishing based on what happened in the past year. In the interest of fairness, the following are signs that publishing is going to hell in a hand basket. Hold on tight.
1. This webpage has 90 ad units.
2.This became a ubiquitous ad tactic.
3. This piece got 1.3 million pageviews.
4. This slideshow got almost 400,000 views.
5. This sponsored content.
6. This presentation was viewed 400,000 times.
7. This was an actual headline in a publication that gets 47 million monthly unique visitors.
8. This story actually ran and was “recommended” 25,000 times.
9. This explained the Egyptian revolution.
10. This chart.
11. And this one.
12. This ad placement.
13. This service exists.
14. This is an SEO tactic.
15. This article was untrue but got 1.5 million pageviews.
16. (Bonus) This 125-word listicle.
-
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
-
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
-
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
-
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
