15 Ways publishing lost self-respect in 2013

We recently wrote the optimist’s take on the state of publishing based on what happened in the past year. In the interest of fairness, the following are signs that publishing is going to hell in a hand basket. Hold on tight.

1. This webpage has 90 ad units.

2.This became a ubiquitous ad tactic.

3. This piece got 1.3 million pageviews.

4. This slideshow got almost 400,000 views.

5. This sponsored content.

6. This presentation was viewed 400,000 times.

Screen Shot 2013-12-19 at 8.37.25 AM

7. This was an actual headline in a publication that gets 47 million monthly unique visitors.

8. This story actually ran and was “recommended” 25,000 times.

9. This explained the Egyptian revolution.

10. This chart.

11. And this one.

12. This ad placement.

13. This service exists.

14. This is an SEO tactic.

15. This article was untrue but got 1.5 million pageviews.


16. (Bonus) This 125-word listicle.

Screen Shot 2013-12-19 at 10.39.18 AM


More in Media

climate change revenue

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.