We recently wrote the optimist’s take on the state of publishing based on what happened in the past year. In the interest of fairness, the following are signs that publishing is going to hell in a hand basket. Hold on tight.
1. This webpage has 90 ad units.
2.This became a ubiquitous ad tactic.
3. This piece got 1.3 million pageviews.
4. This slideshow got almost 400,000 views.
5. This sponsored content.
6. This presentation was viewed 400,000 times.
7. This was an actual headline in a publication that gets 47 million monthly unique visitors.
8. This story actually ran and was “recommended” 25,000 times.
9. This explained the Egyptian revolution.
10. This chart.
11. And this one.
12. This ad placement.
13. This service exists.
14. This is an SEO tactic.
15. This article was untrue but got 1.5 million pageviews.
16. (Bonus) This 125-word listicle.
More in Media
BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market
Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.