“It’s a pretty natural step. Why go to a newsstand when all one has to do is connect to a hotspot?”—Jim Spanfeller, founder, president, CEO, The Spanfeller Media Group
“If you’re looking in the rearview mirror, you’re going to crash your car. Ask Kodak, FedEx or UPS, Blockbuster, the music industry. If you’re not looking ahead to the next iteration and figuring out how to monetize it, you will become obsolete.The only constant is change, so no matter what business you’re in, you’re in the business of change management. Know what’s coming next and figure out how to translate your product to that medium and how to monetize it.This thinking is how The Weather Channel has thrived. We were the first, and pretty much the only-ever, cable network focused on weather. We snagged the Weather.com URL right at the dawn of the Internet and launched a site. We launched our mobile business in 1999. We launched our tablet app with the iPad and launched with Kindle Fire as well. And we will be there for whatever the next platform will be.”—Curt Hecht, chief global revenue officer, The Weather Channel
“Phasing out paper for most traditional pubs seems inevitable. That being said, a small specialty market will likely exist at a higher price point for years. My father used to work at Xerox, and for years everyone predicted the death of paper copiers and printers, and the “digital” office would kill paper. The problem was that, as my father told me, people didn’t think of paper as a product with certain features: the ability to store X amount of data, lightweight, no power required and, most importantly, can be used easily on airplanes. Paper magazines have a future, even if as a small niche.”—Todd Sawicki, chief revenue officer, Cheezburger
“We should be thinking hard about what the audience wants and how the audience behaves.”—Vivian Schiller, svp, chief digital officer, NBC News
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
