Should Publishers Let Print Perish?
“It’s a pretty natural step. Why go to a newsstand when all one has to do is connect to a hotspot?”—Jim Spanfeller, founder, president, CEO, The Spanfeller Media Group
“If you’re looking in the rearview mirror, you’re going to crash your car. Ask Kodak, FedEx or UPS, Blockbuster, the music industry. If you’re not looking ahead to the next iteration and figuring out how to monetize it, you will become obsolete.The only constant is change, so no matter what business you’re in, you’re in the business of change management. Know what’s coming next and figure out how to translate your product to that medium and how to monetize it.This thinking is how The Weather Channel has thrived. We were the first, and pretty much the only-ever, cable network focused on weather. We snagged the Weather.com URL right at the dawn of the Internet and launched a site. We launched our mobile business in 1999. We launched our tablet app with the iPad and launched with Kindle Fire as well. And we will be there for whatever the next platform will be.”—Curt Hecht, chief global revenue officer, The Weather Channel
“Phasing out paper for most traditional pubs seems inevitable. That being said, a small specialty market will likely exist at a higher price point for years. My father used to work at Xerox, and for years everyone predicted the death of paper copiers and printers, and the “digital” office would kill paper. The problem was that, as my father told me, people didn’t think of paper as a product with certain features: the ability to store X amount of data, lightweight, no power required and, most importantly, can be used easily on airplanes. Paper magazines have a future, even if as a small niche.”—Todd Sawicki, chief revenue officer, Cheezburger
“We should be thinking hard about what the audience wants and how the audience behaves.”—Vivian Schiller, svp, chief digital officer, NBC News
The subscribe page has become a laboratory for news publishers experimenting with revenue stream options
The subscribe page on news publishers' websites has become an area of continuous testing for some news publishers.
How the world’s biggest media companies fared through the ongoing crisis in Q2
Digiday analyzed the latest quarterly reports from the world’s largest media companies to assess how they’re adapting to the ongoing crisis.
‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers
Publishers see Apple cutting off an opportunity for them to forge more direct relationships with Apple News+ subscribers.
SponsoredSeeking revenue stability, publishers are assessing buy-side credit risks
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers
The concept of bundling has grown more important than ever to publishers intent on keeping and growing their audiences.
Craigslist founder Craig Newmark on why he’s donating millions to journalism
Craigslist founder Craig Newmark has donated millions of dollars to journalistic enterprises to fight misinformation.