Time to start embracing the GRP, reach and frequency, three martini lunches, handshake deals, whatever it takes. Because TV is beating digital by playing the same old low-tech games.
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How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks
At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McClean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing.
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Digiday+ Research: Publishers come out on the side of hybrid work as the pandemic dust settles
Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce.
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How one publisher is using generative AI to publish thousands of evergreen posts, create a chatbot
Ingenio has used generative AI technology to publish over 11,000 articles and will soon launch a spiritual guide chatbot.
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SponsoredMarketers are driving ad effectiveness and engagement with digital audio
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Ann Piper, head of client partnerships, vertical team, Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. […]
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Wirecutter tests new content on different platforms to increase affiliate revenue
Wirecutter is hoping to deepen its relationships with readers to become a go-to source not only for making a purchase, but also for early stage product discovery.
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Newsletter publishers cautiously plan to expand editorial and sales teams
Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spending down during a time of economic uncertainty.
