Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
When Federated Media Publishing launched back in 2006, it was a pretty straightforward proposition. Founder and former Wired and Industry Standard publisher John Battelle saw an opportunity with the rise of independent Web content creators to represent them in an outsourced publishing function — and act as a filter for advertisers to find indie voices with real audiences.
It’s a smart move to realize that media buying is changing. Just repping small sites with a sales force isn’t a great business. After all, just note that FM’s alumni list — sites that ended up moving on from using its services — includes TechCrunch and Mashable.
More in Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.