Microsoft’s fledgling search engine Bing has been scrappy in its battle with Google. It isn’t shy about buying ads on Google to promote its alternative. Now it’s hijacking the political conversation, outbidding GOP presidential candidate Herman Cain to show ads in response to searches for “999” and “Herman Cain 999.”
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Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
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Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.