- Sneaky Street View: France is fining Google €100,000 ($141,670 USD) for gathering and using data from private Wi-Fi networks while collecting imagery for Google Street View. NYT
- Do Not Track Update: Yes, there has been a lot of talk lately about data privacy surrounding proposed “do-not-track” laws and the Obama Administration’s backing of a data privacy bill of rights; however, Michael Fertik thinks that we’ve all been focusing the data privacy discussion on the wrong thing, the symptoms, instead of the real causes of our faulty online privacy. HuffPo
- Safety Tips: PCWorld offers some tips for browsing the web safely. PCWorld
- Creative Data Mining: Netflix consulted Big Data before jumping on board with producing the House of Cards web series and plans on continuing to examine subscriber viewing data to help effectively market the show to new viewers. GigaOm
- Mobile Data: According to a new PwC report, mobile internet usage now accounts for 25 percent of data revenues, which is a bug jump from 2009’s 1 percent. This rise means that carriers will have to figure out how best to monetize the additional data usage and how to finance the network improvements that will be necessary to keep up with data demands. PR Newswire
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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
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Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
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How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
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Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
