- Sneaky Street View: France is fining Google €100,000 ($141,670 USD) for gathering and using data from private Wi-Fi networks while collecting imagery for Google Street View. NYT
- Do Not Track Update: Yes, there has been a lot of talk lately about data privacy surrounding proposed “do-not-track” laws and the Obama Administration’s backing of a data privacy bill of rights; however, Michael Fertik thinks that we’ve all been focusing the data privacy discussion on the wrong thing, the symptoms, instead of the real causes of our faulty online privacy. HuffPo
- Safety Tips: PCWorld offers some tips for browsing the web safely. PCWorld
- Creative Data Mining: Netflix consulted Big Data before jumping on board with producing the House of Cards web series and plans on continuing to examine subscriber viewing data to help effectively market the show to new viewers. GigaOm
- Mobile Data: According to a new PwC report, mobile internet usage now accounts for 25 percent of data revenues, which is a bug jump from 2009’s 1 percent. This rise means that carriers will have to figure out how best to monetize the additional data usage and how to finance the network improvements that will be necessary to keep up with data demands. PR Newswire
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.