Short Takes


  • Sneaky Street View: France is fining Google  €100,000 ($141,670 USD) for gathering and using data from private Wi-Fi networks while collecting imagery for Google Street View. NYT
  • Do Not Track Update: Yes, there has been a lot of talk lately about data privacy surrounding proposed “do-not-track” laws and the Obama Administration’s backing of a data privacy bill of rights; however, Michael Fertik thinks that we’ve all been focusing the data privacy discussion on the wrong thing, the symptoms, instead of the real causes of our faulty online privacy. HuffPo
  • Safety Tips: PCWorld offers some tips for browsing the web safely. PCWorld
  • Creative Data Mining: Netflix consulted Big Data before jumping on board with producing the House of Cards web series and plans on continuing to examine subscriber viewing data to help effectively market the show to new viewers. GigaOm
  • Mobile Data: According to a new PwC report, mobile internet usage now accounts for 25 percent of data revenues, which is a bug jump from 2009’s 1 percent. This rise means that carriers will have to figure out how best to monetize the additional data usage and how to finance the network improvements that will be necessary to keep up with data demands. PR Newswire

More in Media

climate change revenue

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.