In this week’s Rundown, we look at the shifting consensus that consumer revenue is the way forward in an ad environment dominated by Google and Facebook, Snapchat’s battle to regain momentum and what’s real and what’s not in brand-safety concerns.

The new publisher pivot
The pivot to platforms was followed by the pivot to video. Now, publishers are set for a new pivot: to subscriptions. The overwhelming power of the duopoly is making clear to many publishers that competition in digital advertising is mostly futile. It is only through a robust consumer revenue business that publishers can chart an independent path.

  • LinkedIn Icon