for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Hard though it may be to believe, not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile.
But, that’s okay! If you’ve been wondering whether you’re prime for a makeover, we’ve come up with a helpful series of flowcharts to make sure you’ve got all your bases covered.
This is increasingly a mobile-first world, so you’re going to want to be sure your site is responsive.
Banner ads, while still ubiquitous, have become a nuisance. They’re not responsive, tend not to work all that well, and are, in general, an eyesore. Time to change it up!
Who doesn’t love a good “Welcome Ad,” those interstitials that pop-up and keep readers from getting to the content they came for? Answer: everyone.
Slideshows, while sometimes showcasing awesome examples of photojournalism or hilarious snapshots, should never be a crutch.
Image via Shutterstock
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