Hard though it may be to believe, not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile.
But, that’s okay! If you’ve been wondering whether you’re prime for a makeover, we’ve come up with a helpful series of flowcharts to make sure you’ve got all your bases covered.
This is increasingly a mobile-first world, so you’re going to want to be sure your site is responsive.
Banner ads, while still ubiquitous, have become a nuisance. They’re not responsive, tend not to work all that well, and are, in general, an eyesore. Time to change it up!
Who doesn’t love a good “Welcome Ad,” those interstitials that pop-up and keep readers from getting to the content they came for? Answer: everyone.
Slideshows, while sometimes showcasing awesome examples of photojournalism or hilarious snapshots, should never be a crutch.
Image via Shutterstock
More in Media
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.