Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Hard though it may be to believe, not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile.
But, that’s okay! If you’ve been wondering whether you’re prime for a makeover, we’ve come up with a helpful series of flowcharts to make sure you’ve got all your bases covered.
This is increasingly a mobile-first world, so you’re going to want to be sure your site is responsive.
Banner ads, while still ubiquitous, have become a nuisance. They’re not responsive, tend not to work all that well, and are, in general, an eyesore. Time to change it up!
Who doesn’t love a good “Welcome Ad,” those interstitials that pop-up and keep readers from getting to the content they came for? Answer: everyone.
Slideshows, while sometimes showcasing awesome examples of photojournalism or hilarious snapshots, should never be a crutch.
Image via Shutterstock
More in Media
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.
By the numbers: Ad tech’s widening divide, as AppLovin surges and rivals struggle in Q3
Ad tech’s winners and losers emerge as CTV growth masks open-web struggles.
Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom
The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.



