for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Hard though it may be to believe, not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile.
But, that’s okay! If you’ve been wondering whether you’re prime for a makeover, we’ve come up with a helpful series of flowcharts to make sure you’ve got all your bases covered.
This is increasingly a mobile-first world, so you’re going to want to be sure your site is responsive.
Banner ads, while still ubiquitous, have become a nuisance. They’re not responsive, tend not to work all that well, and are, in general, an eyesore. Time to change it up!
Who doesn’t love a good “Welcome Ad,” those interstitials that pop-up and keep readers from getting to the content they came for? Answer: everyone.
Slideshows, while sometimes showcasing awesome examples of photojournalism or hilarious snapshots, should never be a crutch.
Image via Shutterstock
More in Media
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola’s AI-powered answer engine to boost engagement.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he’s generating even more revenue for his businesses through creator content.