Moderators of Reddit’s popular technology subreddit, which boasts more than 5 million subscribers, are considering banning links from publishers, specifically Wired and Forbes, that force users to disable ad-blocking tools to access their sites.
In a message posted yesterday, r/technology moderator “cerq” signaled out Forbes for reportedly serving users malware when ad-blockers are turned off resulting in a “security risk” to the community. The moderator said that the ban could be expanded to websites with paywalls, like the Wall Street Journal.
The ban is being put up for a vote with currently polling overwhelmingly in favor (89 percent) of the ban.
Reddit’s audience trends young, male and tech savvy, making them more likely than the general population to use ad blockers. A chorus of comments echo this sentiment, slamming publishers’ advertising tactics:
“Ads are a necessary ‘evil,’ (come on nothing is free) however, they have proved to be far more evil than need be,” a commenter wrote, adding that publishers “make plenty off some other shady practices such as ‘sponsored’ content which are also just ads. They can get by without the slime ads that most are trying to block.”
Another person added: “Media sites need to accept that they can’t expect viewers to respect their rights to monetize while they continue to pollute search results to boost their ranking.”
It is becoming increasingly common for publishers to block readers using ad blockers: GQ, the Wall Street Journal, Forbes, The New York Times and Wired have all begun in varying ways asking people to disable ad blockers or pay up.
According to Forbes, the publisher’s anti-ad blocking measures haven’t had an impact on traffic to sections where using ad blockers are most likely more comment, like technology and gaming. But some readers say that Forbes is delivering malware when they turn off ad blockers making them not want to even access Forbes.
Forbes didn’t immediately responded to a request for comment. A Wired spokesperson said it’s rolling out a secure HTTPS connection to ensure a “safe and secure” experience for readers and pointed us toward to its ad-free paid subscription for people who don’t want to see ads.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, which expands the features of youth-focused platforms, the league is engaging with fans in new, innovative ways through games, technologies, or just through creative social media engagement through a variety of creative tools and platforms. Creators are targeted within strategic verticals such as fashion, gaming, wellness, and music, as well as those from TikTok, SnapChat, Twitter, and Instagram focusing on humor, food, art, animals, or football-related content on and off the field
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.