The World According to Sir Martin: Most of the ad world’s CEOs do not offer the most scintillating interviews, but WPP Group’s Martin Sorrell is the exception. The WPP annual report is even worth a read for Sir Martin’s letter that spans the globe. (I do recall he predicted Hillary Clinton’s presidency, but nobody’s perfect.) CNN has an interview with Sorrell about the future of advertising. What’s clear is technology is driving his vision at WPP, which has been more aggressive than most of its peers in acquisitions and investments. He also has a message for the doomsday types for TV: it isn’t happening. Sorrell notes that people are watching more TV, not less. And on social media, Sorrell falls into the mild-skeptic camp, noting its main use from a marketer’s perspective at the moment is in public relations. CNN
Publishers and Data: When it comes to media in the age of Big Data, the focus tends to fall on the ad-sales side of things. But there’s as big of a shift underway when it comes to those producing the content to monetize. Lewis DVorkin, chief product officer at Forbes, writes that journalists need to embrace data as a critical part of the feedback loop now more than ever. DVorkin gives a look at a dashboard he uses to determine what Forbes stories are trending in real time. In a way, what he’s attempting to do is harness the power of data without going down the Demand Media track of allowing it to dictate what to do, often at the expense of quality. Pandering for traffic is not brand building,” he writes. “Winning the respect of your audience is.” Some things don’t change. Forbes
Influencer Scores Goes Mainstream: Uh-oh, the NYT has gotten wind of Klout. Expect four stories a month on social media influence scoring. The Times kicks off with a basic article about how Klout and others are looking to bring social media influence into the real world. It skips over most of the critical questions over whether being influential online, as defined by Klout, translates into real world influence. Still, it’s clear that the field of social media influence scoring is poised to take off. Just in the past few weeks Klout has kicked off a series of influencer campaigns judging from offers I’ve received from Subway and an event called “Liquor Week.” NYT
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.