Facebook’s Aging: For all the consternation about Facebook growth, the social network giant is in a pole position to be the next great Internet giant. EMarketer has some interesting stats about the breadth of its reach, pointing out how older users are increasing their activity on the platform. Those age 55 and over are now 43 percent of the site’s users, compared with just 24 percent in September 2010. EMarketer
More Bad Press for Groupon: Wow, TechCrunch really has something against Groupon. The tech site continues its series of posts slamming the company with one quoting an unnamed former employee calling out “high-pressure” sales tactics at the company. These posts might end up saying more about TechCrunch than Groupon. Groupon is a company in the grubby business of direct ad sales on the local level. It’s notoriously difficult and not very glamorous. Silicon Valley, despite praising Groupon, doesn’t fully get sale-driven business models. TechCrunch
YouTube’s Ad Problems: Digiday has covered the problems with brands finding themselves adjacent to bad content on YouTube. An Ad Age post picks up on this theme by weighing in against the prevalence of racist language in comments on the site. Zennie Abraham, a member of YouTube’s publisher program, believes the site should censor the use of “the N word” out of comments. No matter what, it’s yet another risk for advertisers. AdAge
The Upside of Social Networking: It turns out Facebook users are more trusting than the overall population. That’s one of the findings of a Pew survey of social networkers. Frequent users of the site are 43 percent more likely to find people generally trustworthy. It will be interesting to see how this spills into overall society as Facebook becomes more embedded in everyday life. Pew
Cartoon of the Day: AdExchanger pretty much sums up the Google-Admeld deal — in a cartoon. It’s a weekly feature of the site. This week’s shows Admeld’s CEO Michael Barrett breaking through the (in)famous Luma Partners slide of the mess of ad-tech companies. The unasked question is what’s going to happen to those unlucky companies that, unlike Admeld, don’t find a generous buyer. AdExchanger
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?