Facebook’s Aging: For all the consternation about Facebook growth, the social network giant is in a pole position to be the next great Internet giant. EMarketer has some interesting stats about the breadth of its reach, pointing out how older users are increasing their activity on the platform. Those age 55 and over are now 43 percent of the site’s users, compared with just 24 percent in September 2010. EMarketer
More Bad Press for Groupon: Wow, TechCrunch really has something against Groupon. The tech site continues its series of posts slamming the company with one quoting an unnamed former employee calling out “high-pressure” sales tactics at the company. These posts might end up saying more about TechCrunch than Groupon. Groupon is a company in the grubby business of direct ad sales on the local level. It’s notoriously difficult and not very glamorous. Silicon Valley, despite praising Groupon, doesn’t fully get sale-driven business models. TechCrunch
YouTube’s Ad Problems: Digiday has covered the problems with brands finding themselves adjacent to bad content on YouTube. An Ad Age post picks up on this theme by weighing in against the prevalence of racist language in comments on the site. Zennie Abraham, a member of YouTube’s publisher program, believes the site should censor the use of “the N word” out of comments. No matter what, it’s yet another risk for advertisers. AdAge
The Upside of Social Networking: It turns out Facebook users are more trusting than the overall population. That’s one of the findings of a Pew survey of social networkers. Frequent users of the site are 43 percent more likely to find people generally trustworthy. It will be interesting to see how this spills into overall society as Facebook becomes more embedded in everyday life. Pew
Cartoon of the Day: AdExchanger pretty much sums up the Google-Admeld deal — in a cartoon. It’s a weekly feature of the site. This week’s shows Admeld’s CEO Michael Barrett breaking through the (in)famous Luma Partners slide of the mess of ad-tech companies. The unasked question is what’s going to happen to those unlucky companies that, unlike Admeld, don’t find a generous buyer. AdExchanger
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Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.
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Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
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How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Member ExclusiveMedia Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
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Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
