Beware of Quants: This is great news. The same whiz kids who deep-sixed Wall Street with their fancy computer models and “high-frequency trading” are now sniffing around Internet advertising. The advent of exchanges and data platforms has begun to make the digital ad world look like an equities market. The New York Observer’s BetaBeat blog writes on the Google-Admeld deal from this angle, saying the advent of real-time bidding is attracting Wall Street exiles with ideas on how to make money off the system. Here’s the rub: I’m not sure these folks are interesting in improving adveritsing or its effectiveness. When I read “high-frequency trading,” I immediately suspect they’re interested in making money off trading the impressions. Trading a commodity very quickly and taking a small cut off variations in the price isn’t adding value. BetaBeat
Influencer Snake Oil: There are plenty of doubters when it comes to influencer metrics, a topic I wrote about last month. The recent surge in interest around them has brought out some rebukes. Deep Focus CEO went the diplomatic route, noting on Twitter that influencer measurement firms like Klout don’t replace “homework.” David Chan, an art director in Toronto, was more direct in his assessment.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?