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Quitting Facebook: Here’s another account of someone taking on the challenge of getting off of Facebook. As Sam Laird explains in this Mashable article, he is not by any means a Facebook hater, but decided to quit as a social experiment. Laird has been off of Facebook since July and says that he hasn’t felt a real need for Facebook socially, but he has noticed certain things that he misses, like the ease of communication with others. On the up side, Laird reports enjoying the new free time he has now that he is Facebook-free and, therefore, spends much less time on his computer. Laird says he will continue to stay off Facebook but acknowledges that he will probably eventually reactivate his account. His final conclusion from his experiment is this: “Facebook has become so ingrained in human life that it’s kind of like religion in a way. You can partake or not partake as much as you like, but the thing itself isn’t going anywhere. Your choice won’t change anything in the bigger picture, but I’ve found it fascinating to explore the differences in my own life.” Mashable
2011 Internet Stupidity Review: Which social network has the dumbest users? According to Gawker, the winner this year is Facebook. Check out Gawker’s review of what Google, Twitter, and Facebook users talked about the most and see why Facebook had the dumbest users this year (hint: the top Facebook status update this year was “lms,” as in “like my status”). Gawker
Tumblr of the Day: Cat + Gif = Gif Cat! =^-^=
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.