There may be a smartphone in every hand and a tablet on every sofa, but the marketing and publishing industries are still struggling to find a place for mobile media. Advertisers, unsure of how much to spend on the third screen, haven’t shifted enough money to mobile to make it a profitable medium for publishers. Publishers, unsure of advertiser demand, don’t know how much money to invest in its development.
While consumers have given mobile media a thumbs up, the marketing industry still wonders: Will mobile ever evolve into a fully grown marketing channel?
The Digiday Mobile Conference, held Dec. 13 in New York, will examine the theme of “Putting the Third Screen First.” Digiday is bringing together industry experts to discuss this and other underlying themes. Highlights include:
▪ Business Insider’s Henry Blodget will discuss mobile media’s growth and why marketers are not focusing enough on this channel.
▪ Pandora’s Brian Colbert and MediaVest’s Amanda Richman will offer the buy- and sell-side perspectives of the mobile revenue gap.
▪ Kevin Delaney, editor-in-chief of the newly launched Quartz, will explain Atlantic Media’s foray into the world of mobile-first.
At the Digiday Mobile Conference, we won’t bore you with panel after panel; instead, we’ll allow you to eavesdrop on the conversations happening between our speakers and moderators. We’ll experiment with new formats, highlighting case studies that show how brands are incorporating unique ideas into their digital strategies.
We invite you to attend this one-day event where you will hear from executives who are navigating this ever-changing environment. Attendees will have a chance to ask their most pressing questions and get answers from major marketers and innovators. We hope to see you there.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
-
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
-
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
-
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.
