There may be a smartphone in every hand and a tablet on every sofa, but the marketing and publishing industries are still struggling to find a place for mobile media. Advertisers, unsure of how much to spend on the third screen, haven’t shifted enough money to mobile to make it a profitable medium for publishers. Publishers, unsure of advertiser demand, don’t know how much money to invest in its development.
While consumers have given mobile media a thumbs up, the marketing industry still wonders: Will mobile ever evolve into a fully grown marketing channel?
The Digiday Mobile Conference, held Dec. 13 in New York, will examine the theme of “Putting the Third Screen First.” Digiday is bringing together industry experts to discuss this and other underlying themes. Highlights include:
▪ Business Insider’s Henry Blodget will discuss mobile media’s growth and why marketers are not focusing enough on this channel.
▪ Pandora’s Brian Colbert and MediaVest’s Amanda Richman will offer the buy- and sell-side perspectives of the mobile revenue gap.
▪ Kevin Delaney, editor-in-chief of the newly launched Quartz, will explain Atlantic Media’s foray into the world of mobile-first.
At the Digiday Mobile Conference, we won’t bore you with panel after panel; instead, we’ll allow you to eavesdrop on the conversations happening between our speakers and moderators. We’ll experiment with new formats, highlighting case studies that show how brands are incorporating unique ideas into their digital strategies.
We invite you to attend this one-day event where you will hear from executives who are navigating this ever-changing environment. Attendees will have a chance to ask their most pressing questions and get answers from major marketers and innovators. We hope to see you there.
-
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
-
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
-
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
-
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
-
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
-
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
