
In 2018, talk about cryptocurrency moved beyond a niche area among finance geeks to a mainstream one that’s part of popular culture. It’s made it into dinner table conversation among families. Companies that mention blockchain have seen their share prices gone up. Bitcoin has stood in the way of friendships.
Now, publishers are getting in on the frenzy. Media companies from Business Insider to Investopedia are all creating new products, from newsletters to video — but the pressure is also on to differentiate. It’s impossible for them to cover everything, and finding a niche is the way to grow audience reach and keep loyal readers engaged.
Read the full story on tearsheet.co
More in Media

Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite
As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.

The Independent bets big on individual talent-led verticals with the launch of Independent Studio
The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.

Creators are ditching Substack over ideological shift in 2025
The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.