Social Data Shows Most Want Giants to Win

Looks like most people want the New York Giants to win this weekend, according to  pre-game Super Bowl data from Clearspring.

Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.

Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.

Check out the map and graphs below.

Clearspring will also be live-tweeting on game day at @AddThis.



More in Media

WTF is headless browsing, and how are AI agents fueling it?

AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era

People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.

One year in, Business Insider’s AI onsite search is boosting engagement

Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.