Looks like most people want the New York Giants to win this weekend, according to pre-game Super Bowl data from Clearspring.
Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.
Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.
Check out the map and graphs below.
Clearspring will also be live-tweeting on game day at @AddThis.
More in Media
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.