Social Data Shows Most Want Giants to Win

Looks like most people want the New York Giants to win this weekend, according to  pre-game Super Bowl data from Clearspring.

Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.

Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.

Check out the map and graphs below.

Clearspring will also be live-tweeting on game day at @AddThis.



More in Media

AI royalties for small and midsize publishers: collective licensing’s next big play

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development

The Economist licenses its content to enterprise clients’ private LLMs

The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August. 

Media Briefing: Why some publishers are flipping their position on whether to block AI bots

Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.