Looks like most people want the New York Giants to win this weekend, according to pre-game Super Bowl data from Clearspring.
Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.
Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.
Check out the map and graphs below.
Clearspring will also be live-tweeting on game day at @AddThis.
More in Media
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.