SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Social Data Shows Most Want Giants to Win

Looks like most people want the New York Giants to win this weekend, according to  pre-game Super Bowl data from Clearspring.

Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.

Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.

Check out the map and graphs below.

Clearspring will also be live-tweeting on game day at @AddThis.



More in Media

Forbes tests prediction platform as engagement strategies move past search 

Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.

Bold Call: AI will rewrite publishers’ websites in 2026

This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.

Media Briefing: The anatomy of the publishers’ SEO dilemma

As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.