Seven passes left to attend the Digiday Publishing Summit

Looks like most people want the New York Giants to win this weekend, according to pre-game Super Bowl data from Clearspring.
Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.
Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.
Check out the map and graphs below.
Clearspring will also be live-tweeting on game day at @AddThis.
More in Media

Transparency is fueling a surge in creators’ sponsorship rates
Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave of transparency, with creators openly comparing sponsorship deals and brand usage of their content for the first time.

LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership
One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push.

Team hires, studio rental fees: The hidden costs of creators
As creators become mainstream celebrities, they’ve started to incur more under-the-surface costs and fees, much like any media business.