People are sad that Twitter removed their backgrounds
It’s not just you: Twitter looks naked today.
Users noticed that their custom wallpapers have been replaced with a plain white homepage background in a move that aligns the look of the desktop version with its mobile app. Backgrounds haven’t been completely eliminated as they still appear on individually linked tweets and lists pages.
The Twitterati isn’t pleased with the sudden change, though. One person is floating the idea that change is readying the website for “new background ad formats.” A source close to Twitter told Digiday it’s not related to the platform’s ad strategy, so don’t expect to see a takeover of your timeline from say, Dr. Pepper or another brand. For the time being.
Remember, last year Twitter revamped desktop user’s timelines to resemble its mobile app, so eliminating the background and clashing colors likely brings more unity between the two experiences. Twitter declined to comment on the record.
Still, people aren’t pleased considering that some of them had their backgrounds since they opened an account:
Why has @twitter deleted my background design? I’ve had that image for years and I don’t have the original file to re-upload it! :(
— Alex Wheeler (@AlexCWheeler) July 21, 2015
Really not happy about @twitter removing my background! I have used that same background for years and years! It looks boring now :(
— Matthew Marley (@matthewmarley) July 21, 2015
That new Twitter background on web be all pic.twitter.com/q8T8MeqFt4
— Sean Percival (@Percival) July 21, 2015
It’s too bad, Harper Lee was going to publish her 3rd novel exclusively as a Twitter background. Oh well.
— Dave Itzkoff (@ditzkoff) July 21, 2015
Oh no, everyone on Twitter has a white background. It’s like we’ve been turned into Best Director nominees.
— Scott Renshaw (@scottrenshaw) July 20, 2015
Hey @Twitter, why you messin with my background? #IAmBatman https://t.co/BYaPogK6OQ
— John Legere (@JohnLegere) July 21, 2015
-
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
-
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
-
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
-
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
-
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
-
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
