Who: ContextWeb, a 10-year old ad exchange and real-time contextual targeting platform recently received a patent for its “internet contextual communication tool,” the Real-Time Classifier.
What It Does: ContextWeb’s Real-Time Classifier RTC scans each page of content available in the exchange and categorizes that content into IAB-compliant content categories based on indicated user interest and semantics.
Why It Matters: Interest and semantic categories are crucial to determining whether ad inventory really matches an intended audience segment. ContextWeb present results in a data tree, making it easier to see categories that matter most.
View the patent here
Trending in
Most Read
More in Media
Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half
May 29, 2025
Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.
The winners and losers of Google’s AI Mode
May 29, 2025
Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?
LinkedIn courts creators — and advertisers — with new performance metrics
May 29, 2025
Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.