Only ten seats remaining
Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Who: ContextWeb, a 10-year old ad exchange and real-time contextual targeting platform recently received a patent for its “internet contextual communication tool,” the Real-Time Classifier.
What It Does: ContextWeb’s Real-Time Classifier RTC scans each page of content available in the exchange and categorizes that content into IAB-compliant content categories based on indicated user interest and semantics.
Why It Matters: Interest and semantic categories are crucial to determining whether ad inventory really matches an intended audience segment. ContextWeb present results in a data tree, making it easier to see categories that matter most.
View the patent here
Trending in
Most Read
More in Media
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
February 13, 2026
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
February 13, 2026
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
February 12, 2026
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.