Who: ContextWeb, a 10-year old ad exchange and real-time contextual targeting platform recently received a patent for its “internet contextual communication tool,” the Real-Time Classifier.
What It Does: ContextWeb’s Real-Time Classifier RTC scans each page of content available in the exchange and categorizes that content into IAB-compliant content categories based on indicated user interest and semantics.
Why It Matters: Interest and semantic categories are crucial to determining whether ad inventory really matches an intended audience segment. ContextWeb present results in a data tree, making it easier to see categories that matter most.
View the patent here
Trending in
Most Read
More in Media
A timeline of the major deals between publishers and AI tech companies in 2025
January 1, 2026
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
No playbook, just pressure: Publishers eye the rise of agentic browsers
December 31, 2025
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
The biggest SEO lessons in 2025 for publishers
December 30, 2025
KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.