Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Digiday wanted to find out how millennial editors choose the news for their millennial audience. So we stopped in at Mic for its daily editorial meeting.
Every weekday at 9:45 a.m., the young staff at Mic make their way to the kitchen with open laptops. They congregate around a small island as editorial director Slade Sohmer kicks off the morning news meeting. About a dozen editors pitch stories for that day.
The big story on a recent Thursday morning was the arrest of pharmaceutical bad boy Martin Shkreli. Other news on the docket: Russian president Vladimir Putin’s praise for Donald Trump, the recall of exploding hoverboards, and the Freddie Gray case in Baltimore. The frequent twist: finding the millennial angle.
In addition to news and views, the millennial-focused publication also has sections like “Connections,” which covers everything from emojis to female orgasms and violence against sex workers.
Watch our video to find out how the editors at Mic planned out the news day.
More in Media
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.