One thing Gabe Rivera thinks is true: ‘The best stuff isn’t written by you.’

Can a homepage with zero original content be viable? That’s the idea behind Gabe Rivera’s tech news site Techmeme. Some might call his hyperlinking approach thievery, but as Rivera says, the best account of a given story was probably written by someone else, so you may as well link to it. And Techmeme repays publishers with traffic back to their sites. “Techmeme doesn’t take — it just gives,” he said.

Don’t forget to tune in to the Digiday Podcast on Friday to hear more from Techmeme’s Gabe Rivera.

More in Media

AI ‘girlfriend ads’ are fueling a new wave of MFA sites

AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.

Brands turn to creators to build World Cup buzz amid a logistics nightmare

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.