Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
One thing Gabe Rivera thinks is true: ‘The best stuff isn’t written by you.’
Can a homepage with zero original content be viable? That’s the idea behind Gabe Rivera’s tech news site Techmeme. Some might call his hyperlinking approach thievery, but as Rivera says, the best account of a given story was probably written by someone else, so you may as well link to it. And Techmeme repays publishers with traffic back to their sites. “Techmeme doesn’t take — it just gives,” he said.
Don’t forget to tune in to the Digiday Podcast on Friday to hear more from Techmeme’s Gabe Rivera.
More in Media
How a sports betting creator drove 200 million short-form views of his podcast
Zach “Mystic Zach” Hirsch has figured out how to maximize engagement around sports-betting content while staying brand safe.
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.