Tumblr has already given birth to books. Now it’s leading to a Web video show.
Newsweek is launching a Tumblr TV show, hosted by Jessica Bennett and Brian Ries, the tag-team who runs the influential Newsweek Tumblr. The idea behind the show is to use Newsweek parent company’s TV show to craft a regular video show dedicated to the Tumblr’s random assortment of ideas and oddities — not unlike the vibe cultivated throughout Tumblr.
“We were thinking we’d answer questions, do some behind-the-scenes videos, perhaps a snack taste test at the IAC Building, intern Olympics … you know, random stuff that we think our followers will like,” Bennett said in an e-mail.
The first episode, if all goes planned, will run tomorrow on the Newsweek’s Tumblr. The hosts are inviting ideas from their Tumblr followers to incorporate into the show, which will be an undetermined length.
-
‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
-
How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.
-
‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
-
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
-
Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity.
-
Member ExclusiveMedia Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.
