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How The Times is using AI to model synthetic focus groups from human audiences
November 4, 2025
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
Ranking is out, visibility is in as publishers chip away at AI search optimization
November 3, 2025
In the AI era, measuring pageviews isn’t enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
November 3, 2025
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.