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Layoffs hit LADbible Group’s social video team amid slower user-generated content growth
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Social-first publisher LADbible is in the middle of a second round of layoffs to its social video team, having suffered massive drop-off in Facebook video engagement.
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
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Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.
GEO hype busted: How it differs (and how it doesn’t) from SEO
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GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.