We’ve recapped the best of Digiday reporting from this week in just under a minute.
Is it a race to the bottom when it comes to viewability? Facebook said that ads can be 100 percent viewed, even in a split second. The ad just has to pass through the screen. Two-thirds of Wired’s revenue is digital, and it’s mainly coming from sponsored content. The publisher uses editorial freelancers to write its branded posts. However, the writers have to wait three months before they can move over to the editorial side. Has the adblockalypse begun? Apple released its iOS 9 update this week. It’s the first time people will be allowed to block ads. So it’s no surprise that three of the top five paid apps in the App Store are now, ad blockers. Snapchat is now required summer homework. More agencies like Huge, BBDO, and Havas are setting up in-house Snapchat programs for its employees. That will now include learning how to use new lenses that Snapchat released this week along with a replay option — three for only 99 cents. Snap away!
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.