We’ve recapped the best of Digiday reporting from this week in just under a minute.
Is it a race to the bottom when it comes to viewability? Facebook said that ads can be 100 percent viewed, even in a split second. The ad just has to pass through the screen. Two-thirds of Wired’s revenue is digital, and it’s mainly coming from sponsored content. The publisher uses editorial freelancers to write its branded posts. However, the writers have to wait three months before they can move over to the editorial side. Has the adblockalypse begun? Apple released its iOS 9 update this week. It’s the first time people will be allowed to block ads. So it’s no surprise that three of the top five paid apps in the App Store are now, ad blockers. Snapchat is now required summer homework. More agencies like Huge, BBDO, and Havas are setting up in-house Snapchat programs for its employees. That will now include learning how to use new lenses that Snapchat released this week along with a replay option — three for only 99 cents. Snap away!
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.