Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
News of the week, in under a minute: Snapchat homework, adblockalypse and viewability on Facebook
We’ve recapped the best of Digiday reporting from this week in just under a minute.
Is it a race to the bottom when it comes to viewability? Facebook said that ads can be 100 percent viewed, even in a split second. The ad just has to pass through the screen. Two-thirds of Wired’s revenue is digital, and it’s mainly coming from sponsored content. The publisher uses editorial freelancers to write its branded posts. However, the writers have to wait three months before they can move over to the editorial side. Has the adblockalypse begun? Apple released its iOS 9 update this week. It’s the first time people will be allowed to block ads. So it’s no surprise that three of the top five paid apps in the App Store are now, ad blockers. Snapchat is now required summer homework. More agencies like Huge, BBDO, and Havas are setting up in-house Snapchat programs for its employees. That will now include learning how to use new lenses that Snapchat released this week along with a replay option — three for only 99 cents. Snap away!
More in Media
The Verge switches up its audience team to prepare for Google Zero
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.