Join us Sept. 14-16 in Miami to connect with top publishing leaders
News UK’s David Dinsmore: ‘Advertising is quite challenging’
News UK is home to major British newspapers including The Sun, The Times of London and The Sunday Times. It’s found that among some of its key publications, the print audience is growing but advertising is falling.
“Advertising is quite challenging,” said David Dinsmore, COO of News UK, on the Digiday Podcast from Cannes, France. “We’ve tried a lot of things, and nothing is changing that downward trajectory for print advertising. And digital advertising is starting to flatten out. That’s not surprising when 95 percent of the growth is going to [Google and Facebook].”
Here are edited highlights from the episode:
Print ad revenue is still in decline
“Their audience is growing, but their advertising is declining. That’s the first time in history that has happened. You have this situation where the customer is saying they really like this, but the advertiser isn’t advertising against this.”
Media needs to get closer to transactions
“There isn’t a silver bullet. We have to have things that generate tens of millions of pounds of revenue to be meaningful in our [profit and loss statement]. If I was Google and Facebook, my biggest concern would be with Amazon because they book the transaction.”
News providers need more from platforms
“We are providing a lot of content. We’re not getting the value back for it. We have an important part to play in that ecosystem, but we just won’t have the revenues to sustain the 1,500 journalists we employ at News UK.”
More in Media
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.