Circa, the app that claimed to revolutionize the news by using short sentences, has died. It was 4 years old.
Survived by its co-founders Matt Galligan, Ben Huh and Arsenio Santos, the news app had been on life support since April when it was revealed that it was looking for prospective buyers. It died on Sunday when it published its final story about endangered porpoises. The cause of death was determined to be lack of funding.
The family announced the death this afternoon on Medium, writing it’s being put on “indefinite hiatus.”
Circa admitted that it could no longer afford its large staff to write small pieces of news. “Our ongoing plan was to monetize Circa News through the building of a strategy we had spent a long time developing but unfortunately we were unable to close a significant investment prior to becoming resource constrained,” wrote Galligan.
Circa launched with high hopes of revolutionizing the news. “We’re trying to make it so that people educate themselves for five minutes as opposed to play Angry Birds,” Galligan told TechCrunch in 2011.
The app raised $8 million and won a lot of awards, including Best App of 2013 by Apple and Google. This year looked to be Circa’s biggest year yet with the company promising to make money by introducing native ads to the app.
News of its passing was first announced by Fortune, which reported that Circa had run out of money, underscoring how difficult it is to make news on mobile work and be profitable.
“The problem with Circa is, it was an elegantly executed point solution, but it was not compelling,” news consultant Alan Mutter told Digiday. “They advanced the ball a few yards in tracking what the reader’s already read. But that one little innovation wasn’t enough to make it compelling. Anyone that’s in the news app business has just been big-footed by the big online platforms, Facebook, Apple, Google. These are Flipboard killers, Circa killers, Ozy killers.”
Even though were rumors of interested buyers, a guardian angel never materialized.
Services are currently being held on Twitter, where mourners are paying their respect.
Sad to see the end of @circa https://t.co/qN2Rls3dVW
— Owen Williams (@ow) June 24, 2015
I liked Circa. I just didn’t use it much. https://t.co/K1uNvocb8c — Josh Greenman (@joshgreenman) June 24, 2015
Circa is gone, but we will surely see its approach to mobile (smart notifications, modularisation) more and more https://t.co/W75pDaKj8W
— Nicholas Dawes (@NicDawes) June 24, 2015
man, twitter is a (•_•) ( •_•)>⌐■-■ (⌐■_■) circa jerk right now — Josh Petri (@joshpetri) June 24, 2015
We should celebrate things like @circa and people like @AntDeRosa for trying something new and pushing. Sad it ended https://t.co/kIxJhr7Mu6
— Tom Warren (@tomwarren) June 24, 2015
Kind of appropriate that the post describing the death of Cir.ca is one giant blockquote https://t.co/cEE5cfGykp — Joel and 9 others (@joeljohnson) June 24, 2015
Lucia Moses contributed to this report.
-
Publishers speak out on the state of the media business at the Digiday Publishing Summit
With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid?
-
How Forbes and The Daily Beast are consolidating diverse revenue streams to create the highest value audience
Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate.
-
How BuzzFeed’s Creator Score is grading the impact of its creator network
BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.
-
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
-
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Google's ad transparency efforts detail how bad actors necessitate further investment.
-
Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit
While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.
