Fellow publishers’ take on The New York Times innovation report
The New York Times’ Innovation report was meant for Times employees alone, but since a handful of media outlets published the leaked document last week, it has reverberated throughout the news and business sides of the publishing industry — and resonated with those who see their own organizations face the same struggle to adapt to the digital age. Here’s a sampling of (anonymous) reactions:
“You never know how dysfunctional a place is. It’s the wild west, even for The New York Times. On the one hand, I’m sure there’s some collective schadenfreude. On the other hand, at least they’re experimenting.” — Magazine editor-in-chief
“An extremely useful document. We should thank the New York Times for doing months of expensive work for the rest of us! Most of us are ahead in some areas and behind in others.” — Magazine editor
“I don’t think it has much however to do with how big or small the operation is. Meaningful change is developed over time and the pain points are to be expected. The only other path that can lead to quicker change is what Time Inc. is proposing by aggregating the content of others and packaging it as your own innovation. But the market sees it as a shortcut that lacks the authority and credible voice of the original brand.” — Newspaper sales executive
“None of it is surprising. It’s painfully obvious. If you’re in the trenches, it’s less shocking than if you’re not. It all resonated. The conversation about being behind in tagging and structured data practices … everybody’s trying to figure out structured data.” — Magazine digital exec
“I’ve faced the same issues, but with inferior brands, and lost the fight. Their brand is unique, though. So the good news is that if they do the work, and keep hiring digital-first thinkers, the next generation will trust and value the New York Times. And by the way, if war broke out or a disaster hit a place where I had family or friends, I’m not sure I’d be interested in news feed content from a disruptive but thinly staffed news publisher, whose only concern is getting it first.” — Digital sales exec
Member ExclusiveMedia Briefing: As supply chain issues threaten stock and shipping disruptions, publishers see opportunity — and more work
In this week's Media Briefing, media reporter Sara Guaglione looks at how companies' supply chain challenges are affecting publishers' commerce businesses heading into the holiday shopping season.
‘We don’t do run-of-site anymore’: How Digital Trends Media Group is using its first-party data
Building audience segments has allowed Digital Trends Media Group to more efficiently target commerce content at its readers.
Why Facebook keeps collecting people’s data and building their profiles even when their accounts are deactivated
Facebook does not make it clear to people or advertisers that, when accounts are deactivated, its vampiric data connections continue to suck in new information.
SponsoredHow cloud technologies are helping media companies unlock the value of data collaboration
Bill Stratton, global head of media, entertainment and advertising vertical, Snowflake Many of today’s media businesses and advertisers are redefining their business models in response to shifts in consumer behavior and the availability of new technologies. For instance, over the past few years, content creators such as Disney, NBCUniversal and HBO have begun selling their […]
Kill Your Algorithm: Listen to episode two of the podcast featuring tales from a more fearsome FTC
As the FTC makes moves to get tougher on big data-gobbling tech, partisanship, politics -- and the agency's past -- could get in the way.
HBO Max, Degree and Verizon are among the 2021 Digiday Awards finalists
New audiences, inclusivity and reemergence from quarantine became the backbeat of this year’s Digiday Awards shortlist. Take a look at the finalists.