Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
A new J.D. Power and Associates study (Tablet Satisfaction Study) puts some numbers behind the growing use, time spent and overall satisfaction of tablets. It found that tablet owners spend 7.5 hours per week on their tablets compared to 9.6 hours on a PC, and that “tablet owners who also have a smartphone spend 40 percent more time browsing the Internet on their tablet than on their smartphone.”
Publishers should be paying attention to this. Increased use and satisfaction of tablets means less use of desktops, which means lower results on desktop advertising, which isn’t all that great to begin with. And the advertising that dominates the desktop, the banner, won’t be efficient on a tablet or smartphone.
Creating a tablet strategy means shifting the way business is done. New ways of working advertisers are, pardon the pun, popping up all over the place. Content marketing and sponsored stories immediately come to mind. But new consumer behaviors also touch on design. A publisher can’t just port its online content onto a tablet device.
The responsive design movement, already an undercurrent for many publishers, will only get stronger as tablet usage increases. Publishers cannot ignore the consumer shift from desktop to mobile — smartphone included. The mobile maelstrom is, indeed, coming.
More in Media
YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.
Jargon buster: The key terms to know on AI bot traffic and monetization
Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.
Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers’ readership, but those Gen Z audience members are consuming their news anytime, anywhere.