Agencies spent $47.6 billion in digital marketing in 2010, about 8 percent of the total ad spending for the year. That figure will rise rapidly during the next decade, per the Jack Myers Media Business Report 2020 Vision. The report projects that digital marketing spending will reach $300 billion by 2020, representing 40 percent of the report’s projected total advertising and marketing expenditures of $760 billion. Driving factors in the rise in spending are predicted to include advancing targeting technology, social media convergence and the development of new devices. Learn more about the report here
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Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV […]
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