12 SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

My So-Called Digilife

MTV Knows Millennials: MTV has become more and more focused on attracting and maintaining a younger audience (with shows like Skins and 16 and Pregnant). The brand has an incredibly strong social media presence — MTV was Facebook's number one fastest-growing brand last year — and used that to further get to know their audience in a recent study on the digital habits of millennials. In this AdAge article, Nick Shore, senior VP-strategic consumer insights and research at MTV, shares some key findings from the study. The findings are not surprising — like the fact that millennials are obsessed with being connected at all times and expect constant feedback, that millennials are experts at self-editing their online selves, that millennials are used to so many forms of digital communication and have developed etiquette for these various modes of communication — but they are kind of depressing. They make my generation sound like pathetic, insecure and self-absorbed Internet addicts. AdAge

Twitter Governance: Venezuelan president Hugo Chavez is using Twitter to govern his country while he receives cancer treatment in Cuba. He has done everything from approve a budget for a trash collection program to cheer on his country’s football team. You can follow him here: @chavezcandanga. Guardian

There’s an App for That: In the wake of the Murdoch phone hacking scandal, there is now a Google Chrome browser add-on available that blocks all Murdoch-controlled sites. It’s called Murdoch Block, and it gives users a warning every time they attempt to load any of the over 100 Murdoch-controlled sites. Straight

Video of the Day: This guy recites Shakespeare as 25 different celebrities. Random but cool.

Tumblr of the Day: Can’t live with them, can’t live with out them? Clients From Hell

https://digiday.com/?p=3702

More in Media

The Trump tariffs are forcing creators to overhaul their side businesses

The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.

Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain

Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.

Media Briefing: Podcasters test different types of paywalls for subscriptions

Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event.