Mommy Marketing: You know how the whole mommy market has taken off with all of those TV shows, products, apps, websites, etc. made by and for mothers? Well now there is a talent agency specifically for mommy bloggers thanks to Edelman digital alum Danielle Wiley. Sway Group, is basically a talent agency that matches mommy bloggers with appropriate PR agencies and their clients. Whether you like “mommy bloggers” or not, moms are definitely an increasingly powerful niche. It doesn’t help that mommy bloggers have gotten a reputation of falling over backwards to work on marketing campaigns. AdAge
@Barack Obama: Look out for tweets straight from our President. The President’s campaign announced that Obama’s 2012 presidential campaign staff (Obama for America) will start managing his Twitter and Facebook accounts instead of the DNC, and that Obama himself will tweet regularly on @BarackObama with the signature “-BO.” TechCrunch
People Like to Like: Looks like you Facebookers aren’t sooooo narcissistic. A recent Pew studies show that people are much more likely to “like” and comment on other people’s statuses and pictures than they are to update their own statuses. All Things D
Tumblr of the Day: Cool user-submitted walks to photograph memory lane. Dear Photograph
Ad of the Day: Wow, what an unexpected path for Woolite to take: Rob Zombie-directed laundry detergent commercial.
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Newsletter publishers cautiously plan to expand editorial and sales teams
Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spending down during a time of economic uncertainty.
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Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
In its latest ad forecast, Magna is expecting a resilient U.S. market this year – boosted by retail, streaming and the auto industry’s bounceback.
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How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
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SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
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Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
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TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
