Join us Sept. 14-16 in Miami to connect with top publishing leaders
Mommy Marketing: You know how the whole mommy market has taken off with all of those TV shows, products, apps, websites, etc. made by and for mothers? Well now there is a talent agency specifically for mommy bloggers thanks to Edelman digital alum Danielle Wiley. Sway Group, is basically a talent agency that matches mommy bloggers with appropriate PR agencies and their clients. Whether you like “mommy bloggers” or not, moms are definitely an increasingly powerful niche. It doesn’t help that mommy bloggers have gotten a reputation of falling over backwards to work on marketing campaigns. AdAge
@Barack Obama: Look out for tweets straight from our President. The President’s campaign announced that Obama’s 2012 presidential campaign staff (Obama for America) will start managing his Twitter and Facebook accounts instead of the DNC, and that Obama himself will tweet regularly on @BarackObama with the signature “-BO.” TechCrunch
People Like to Like: Looks like you Facebookers aren’t sooooo narcissistic. A recent Pew studies show that people are much more likely to “like” and comment on other people’s statuses and pictures than they are to update their own statuses. All Things D
Tumblr of the Day: Cool user-submitted walks to photograph memory lane. Dear Photograph
Ad of the Day: Wow, what an unexpected path for Woolite to take: Rob Zombie-directed laundry detergent commercial.
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Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.