Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Mommy Marketing: You know how the whole mommy market has taken off with all of those TV shows, products, apps, websites, etc. made by and for mothers? Well now there is a talent agency specifically for mommy bloggers thanks to Edelman digital alum Danielle Wiley. Sway Group, is basically a talent agency that matches mommy bloggers with appropriate PR agencies and their clients. Whether you like “mommy bloggers” or not, moms are definitely an increasingly powerful niche. It doesn’t help that mommy bloggers have gotten a reputation of falling over backwards to work on marketing campaigns. AdAge
@Barack Obama: Look out for tweets straight from our President. The President’s campaign announced that Obama’s 2012 presidential campaign staff (Obama for America) will start managing his Twitter and Facebook accounts instead of the DNC, and that Obama himself will tweet regularly on @BarackObama with the signature “-BO.” TechCrunch
People Like to Like: Looks like you Facebookers aren’t sooooo narcissistic. A recent Pew studies show that people are much more likely to “like” and comment on other people’s statuses and pictures than they are to update their own statuses. All Things D
Tumblr of the Day: Cool user-submitted walks to photograph memory lane. Dear Photograph
Ad of the Day: Wow, what an unexpected path for Woolite to take: Rob Zombie-directed laundry detergent commercial.
More in Media
AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout
Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.