The mobile video opportunity, while growing, is a fractured landscape. Thus, when it comes to mobile, most brands compared would be better off employing a mix of tactics, including text messaging, mobile Web ads and mobile video — and not limited their efforts to going after the iPhone crowd.
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Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.- based media company reported declining revenues and a new two-year investment plan to get back to growth.
In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.
News publishers hesitate to commit to investing more into Threads next year despite growing engagement
News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.