“Growth hacker” had a well-earned spot in Digiday’s latest installment of “Ridiculous Job Titles.” Well, it looks like not everyone thinks it’s so ridiculous. In fact, quite the contrary, it is now a hot, new buzz-worthy job title. Techcrunch even has a series on it called “Defining a Growth Hacker,” and you can find blog posts and other mentions of it popping up around the Web.
A growth hacker may indeed be a new breed of digital marketer who is a mixture of a coder, engineer, innovator, social media expert and more. Or, perhaps more likely, growth hacker is just another ridiculous, jargony reimagining of a perfectly normal job title. Here is a comic that illustrates this perception versus reality of what a growth hacker imagines himself and how he really is.
More in Media
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.
Media Briefing: AI payouts may be entering a new era
AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.
In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search
Here are five graphs that reveal the major trends emerging in the world of AI and ‘zero-click’ search, and what it means for publishers.