“Growth hacker” had a well-earned spot in Digiday’s latest installment of “Ridiculous Job Titles.” Well, it looks like not everyone thinks it’s so ridiculous. In fact, quite the contrary, it is now a hot, new buzz-worthy job title. Techcrunch even has a series on it called “Defining a Growth Hacker,” and you can find blog posts and other mentions of it popping up around the Web.
A growth hacker may indeed be a new breed of digital marketer who is a mixture of a coder, engineer, innovator, social media expert and more. Or, perhaps more likely, growth hacker is just another ridiculous, jargony reimagining of a perfectly normal job title. Here is a comic that illustrates this perception versus reality of what a growth hacker imagines himself and how he really is.
More in Media
The news rating service’s new features will track disinformation on websites, social media and video channels.
iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses in Q4 2023, noting signs of an improving ad market.
An analysis of four publishers’ Q4 and full-year 2023 earnings.