“Growth hacker” had a well-earned spot in Digiday’s latest installment of “Ridiculous Job Titles.” Well, it looks like not everyone thinks it’s so ridiculous. In fact, quite the contrary, it is now a hot, new buzz-worthy job title. Techcrunch even has a series on it called “Defining a Growth Hacker,” and you can find blog posts and other mentions of it popping up around the Web.
A growth hacker may indeed be a new breed of digital marketer who is a mixture of a coder, engineer, innovator, social media expert and more. Or, perhaps more likely, growth hacker is just another ridiculous, jargony reimagining of a perfectly normal job title. Here is a comic that illustrates this perception versus reality of what a growth hacker imagines himself and how he really is.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.