Digiday AI-Powered Planning Strategies:

Join us on July 30 in NYC for a breakfast & panel

APPLY TO ATTEND

Man Repeller’s Leandra Medine doesn’t just post photos all day

Man Repeller’s founder Leandra Medine didn’t set out to build a media company. As she worked toward a journalism degree in college, she thought she’d end up writing for New York Magazine.

But in 2010, after recognizing a gap in fashion media, Medine started the blog Man Repeller to put a humorous spin on “serious fashion.” The idea was to discuss the trends that women love and men hate. There turned out to be a large audience with an appetite for her quirky fashion sense and humorous writing.

To follow Medine for a recent day in her life, please visit Glossy.

More in Media

WTF is LLM honeypotting?

Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” 

Why a once-anonymous creator unmasked herself to build a bigger media brand 

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

Creators are crashing through Hollywood, but there’s a ceiling

Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.