LivePerson, Virgin Media, Papercup and Seismic are 2023 Digiday Technology Awards winners
The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization balanced with data privacy.
Among the prevalent themes this year were micro-personalization with AI, e-commerce technology as well as privacy compliance and partnerships.
Putting artificial intelligence at the forefront was LivePerson, winner of Best E-Commerce Technology. The company helps brands leverage AI as part of their first point of contact with customers. As part of LivePerson’s long-time partnership with Virgin Media, the collaboration met customers where they are through digital conversations supported by AI and automation to achieve scale. After implementing LivePerson’s Conversational Cloud, powering asynchronous digital conversations, Virgin Media saw sales increase via this channel by 20% and cost-per-acquisition decrease by 29% while maintaining a high customer satisfaction score of 86%.
In the new Best AI Tool category, Papercup claimed the winner’s spot for its AI dubbing platform. Papercup works with media companies that distribute video content on social and streaming platforms, including Fremantle, a global leader in creating, producing and distributing films, documentaries and other entertainment content. Using advanced machine learning and professional translators for quality assurance, Papercup enabled Fremantle to rapidly, affordably and accurately dub videos for distribution on YouTube into Spanish and Arabic using lifelike AI voices. Fremantle has populated entirely new channels with AI-dubbed content, unlocking new revenue streams without adding extensive production timelines.
Seismic earned a win for Best Sales Automation Tools & Platform following the launch of the Seismic Enablement Cloud. Leveraging AI, personalization and automation, the platform combines industry-leading products and capabilities, including sales content management, buyer engagement, enablement intelligence and more than 150 seamless integrations that unify the go-to-market tech stack and revolutionize the B2B sales process. Seismic’s customers using Enablement Cloud have seen a 350% increase in content usage, 32% more leads in the pipeline and an 80% decrease in ramp time.
Explore all the 2023 Digiday Technology Awards winners below — including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide here.
Full 2023 Digiday Technology Awards winners list below:
Best Affiliate Marketing Platform
- Hilton & Rakuten Advertising
Best AI Tool
Best Attribution Tool
- Measured Incrementality Platform
Best Buy-Side Programmatic Platform
Best Content Management System
Best Content Marketing Platform
Best Cookieless Identification Technology
- SORT® by Perion
Best CRM Platform
Best Customer Data Platform
Best Data Lead
- Will Sach, Director of Data Strategy at News UK
Best Data Management Platform
Best Data Team
- New York Times Advertising
Best E-Commerce Technology
- LivePerson & Virgin Media
Best Esports/ Gaming Ad Technology
Best Event Platform
- Kaltura Events
Best In-Store Technology
- Cooler Screens
- The CR Recommended Mark
Best Influencer Marketing Platform
Best Location Data Platform
- Reveal Mobile
Best Marketing Analytics Platform
- Ovative Group
Best Marketing Automation Platform
- Flight Control
Best Measurement Solution
Best Mobile Marketing Platform
Best Monetization Platform for Publishers
Best Native Advertising Platform
Best Partner Clean Room
Best Personalization & A/B Testing Platform
- Flight Control
Best Podcast Platform
Best Sales Automation Tools & Platform
Best Sell-Side Programmatic Platform
Best Social Marketing Platform
Best Subscription Platform
- Reveal Mobile
Best Sustainable Ad Tech Platform
Best Video Ad Server
Best Video Management Platform
Founder of the Year
- Sabio Holdings, Aziz R.
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