It’s almost graduation season so the daunting task of finding a job looms. LinkedIn hopes to help.
Today, the career-oriented social network is launching a standalone app, LinkedIn Students, that helps them land a job. The purpose to help soothe their job-hunting anxieties and surface suggested jobs based on its algorithm of the users’ preferences and college alumni connections.
LinkedIn Students, with its swipeable format that mimicks Tinder and Hinge, is designed with millennials in mind. The cards serve up suggested jobs, networking opportunities and news from companies users are interested in. And, just like a dating profile, the app lets users build a profile based on a few questions.
Unlike LinkedIn’s flagship app, the stripped-down LinkedIn Students app lacks messaging, groups and its news hub Pulse. Instead of Pulse, the app has content with sponsored posts from J.P. Morgan focusing on careers. Companies can’t pay LinkedIn to target people with specific jobs.
Of course, LinkedIn Students is a way for young people to become lifelong — and hopefully paying — members. “This is a soft introduction to students, who may not know the value of networking, and introduce LinkedIn’s value proposition,” Ada Yu, a LinkedIn project manager, told VentureBeat.
More in Media
Marketers balance creepiness and realism as more AI-generated avatars come online
It’s now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. Others use virtual influencers or animated characters – but either way, do you as a marketer aim for realism or steer clear of the uncanny valley?
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
AI fatigue sets in among workers and company leaders
About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.