LIMITED SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

How legacy publishers are tackling digital

Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to “divine a whole new path” says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the 90-plus-year-old Reader’s Digest says they’ve had to act more like a start-up. At the Digiday Publishing Summit, in Miami, Florida, this week, we asked three legacy media publishers how they’re tackling digital and staying relevant.

https://digiday.com/?p=136273

More in Media

Publishers don’t really know how Google AI Overviews is impacting their referral traffic

It’s been almost a year since Google rolled out AI Overviews, and publishers still know very little about how it’s impacting referral traffic.

How Substack creators are pooling audiences with live video co-hosting

As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

AppNexus co-founder Brian O’Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.