for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to “divine a whole new path” says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the 90-plus-year-old Reader’s Digest says they’ve had to act more like a start-up. At the Digiday Publishing Summit, in Miami, Florida, this week, we asked three legacy media publishers how they’re tackling digital and staying relevant.
More in Media
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.