Jumptap, a mobile advertising firm, raised $25 million in financing in a round that includes previous investor WPP.
“The key drivers to consumer engagement in mobile are context and content; context of message and content relative to that context,” stated Jumptap CMO Paran Johar. “The beauty of mobile advertising is the personal nature of the medium and thus relevancy of message is hypercritical. By leveraging targeting data to reach your audience you increase the engagement you have with the consumer.”
The company last month initiated new partnerships with rich media Celtra, Crisp Media, Fluent Mobile, Medialets and PointRoll. The company’s network is one of the largest open rich media platforms in the US, with 8 billion impressions per month.
More in Media
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.