Jumptap, a mobile advertising firm, raised $25 million in financing in a round that includes previous investor WPP.
“The key drivers to consumer engagement in mobile are context and content; context of message and content relative to that context,” stated Jumptap CMO Paran Johar. “The beauty of mobile advertising is the personal nature of the medium and thus relevancy of message is hypercritical. By leveraging targeting data to reach your audience you increase the engagement you have with the consumer.”
The company last month initiated new partnerships with rich media Celtra, Crisp Media, Fluent Mobile, Medialets and PointRoll. The company’s network is one of the largest open rich media platforms in the US, with 8 billion impressions per month.
More in Media
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.