for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Jumptap, a mobile advertising firm, raised $25 million in financing in a round that includes previous investor WPP.
“The key drivers to consumer engagement in mobile are context and content; context of message and content relative to that context,” stated Jumptap CMO Paran Johar. “The beauty of mobile advertising is the personal nature of the medium and thus relevancy of message is hypercritical. By leveraging targeting data to reach your audience you increase the engagement you have with the consumer.”
The company last month initiated new partnerships with rich media Celtra, Crisp Media, Fluent Mobile, Medialets and PointRoll. The company’s network is one of the largest open rich media platforms in the US, with 8 billion impressions per month.
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