Jim Spanfeller spent the better part of the 2000s as CEO of Forbes.com, during which time the site achieved consistent traffic growth and success with advertisers. During that period Spanfeller also emerged as a leading voice in digital media, eventually serving as chairman emeritus of the Interactive Advertising Bureau. Last fall, after forming the Spanfeller Media Group, he rolled out The Daily Meal, a high-end content venture aimed at foodies and cooking enthusiasts. Spanfeller tapped a big name, Colman Andrews, one of the co-founders of Saveur, to head up editorial for the new site, which debuted in January. Thus far, traffic for The Daily Meal has been growing consistently, as the site approached the 1-million unique mark in April, according to comScore, surpassing established players like Eater, Food & Wine, and Bon Appetit.
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.